True smart shoppers would most likely buy the store’s generic brand alternative if it's price were lower than the name brand with a coupon. If you have been a brand loyal shopper forever, stuck in the habit of buying a name brand because that is what you have always done, consider at least trying one off brand each week. These lower priced products aren’t usually right at eye level, so search high and low for those good deals. I have been pleasantly surprised with the quality and value I have found in many generic products! This not to say I have certain name brand products that I buy... it truly depends on your opinion of the product. I gave other ranches as try, but can only do Hidden Valley! I also have switched to many generic brands and can NOT tell a difference!
Keep in mind, the objective is not to achieve a high savings percentage, it is to pay the lowest dollar amount overall. In other words, don’t get so hung up on the idea of my total before coupons was $50 and is now $25, because this could be true on higher priced items. Focus more on possibly getting a box of cereal for $1, which you could have paid up to $4 for in the past!