Mars Snackfood US announced today the creation of the Mars Real Chocolate Relief Act™, a nationwide effort to bring sweet smiles to millions of Americans via free, full-sized samples of Mars real chocolate, product discounts and coupons along with the proclamation of Free Chocolate Fridays™. Now through September, Mars will give away as many as seven million full-size packages of its M&M’S®, SNICKERS®, MILKY WAY®, TWIX®, DOVE®, and 3 MUSKETEERS® brand chocolate in the United States.

As part of the campaign, every week through the end of September, Mars will give away a quarter-of-a- million full-size packages of real chocolate on Free Chocolate Fridays. Americans can claim one of 250,000 full-value coupons each Friday beginning on May 8 at 9 a.m. EST by visiting RealChocolate.com. Coupons, which will be mailed to consumers, will be distributed on a first-come, first-serve basis and are redeemable for any full-size Mars real chocolate product. The coupons will be limited to one per person, per week.

“Brands like M&M’S, SNICKERS, DOVE Chocolate, TWIX, Milky Way and 3 MUSKETEERS are loved by Americans,” said Michele Kessler, vice president, Mars Snackfood US. “That’s why we’ve created the Mars Real Chocolate Relief Act. It’s our way of giving Americans a small treat during challenging times.”